Question

Marketing Channels & Supply Chain

As a consumer of Apple products, compare their channel strategy to that of their competitors. Use specific examples, and discuss the advantages and disadvantages of their strategy.

Answer 1

The marketing and channel strategy used by apple brand mainly focus on customer education and service. Apple’s use multi-channel for producing, assembling and distributing channels strategy helps in building specific brand reputation and guidelines. This also improves the consistency of brand in all markets all over world. The apple devices and stores have special elements and provide great working experience no matter what the price is. The apple brand regularly produces products like mobile phones, watches, laptops etc.

Advantages: apple brand maintains the ecosystem of many customers by providing hardware and software services to different retail stores all over the world. One of the key benefits of multi channels strategy is to create multiple direct and continuous supplies for the products. This enables faster services to the customers and existing audience. The customer can effectively interact occasionally. By building relationships with the customers, apple becomes the most developing company.

Disadvantages: to achieve the quality aspects of products by the company, greater funds are required to fulfill the quality needs. As the manufacturing and production cost is high due to multi channels increases the prices of products. Therefore, most of the products are not affordable by the middle man. The high income people could only afford such brand products. Also using more channels will increase the risk of losing control by the parent company.