Question

Please make seven marketing mix analysis (Place, Price, promotion, people, process, physical evidence, product) for computer industry such as Dell or Apple to create a marketing plan.

Answer 1

Citations:

A. Book: Marketing Management book by Joel R Evans, Barry Berman ISBN: 81 315 0807 2

CEng age Learning Book Publishers

B. Book: International Marketing Mix Management by Tobias Richter, Year 2012

C. Book: Contemporary Marketing Mix by Nick Tehran, Year 2009

Used the Car Dealership in the Garden Grove city, North Orange Country, California

Marketing Mix	Weighted Rating
Product	10
Place	7
Promotion	6
People	9
Price	7
Process	6
Physical Appearance	5

Product
Place	The See list below	The Sub Dealers	The Retailers who would buy from us for resale
Promotion	The Strategies like leaflets, Advertising on Radio, TV, Bill boards	The Personal sales face to face	The Public Relationship,	The Direct sales and direct marketing
People	The Marketing Managers, Sales Representatives, Executives
Price	The competitively priced	The Prices that are based on the market	The Prices that are inclined towards value system
Process	The Launch new product, penetrate the market, sustain, once products sales reaches peak, as per product life cycle it will start falling – at that time change the brands and re advertise
Physical appearance	The Luxurious, clean, Spacious, family cars, sports models
Product	The Nissan, Toyota’s mix like Automobiles, Lexus, Selected ranges on We cab model, Boats, Holden Barinas

Places near the Garden Grove City, CA, to keep bill boards to advertise:

• Westminster
• Garden Grove Blvd
• Disney California Adventure Park
• Disney Land Park
• Anaheim
• Anaheim Resort
• South west Anaheim
• Knott Berry
• Stanton
• Cypress
• Los Alamitos
• California State University Long Beach
• Sunset Beach
• Golden west
• Fountain Valley
• Santa Ana
• Orange
• South Coast Plaza

Of course not all above places can allow you to keep a bill board; hence we will use leaflets as well. For which ever mail box that doesn’t say “No Junk mail”, we will post a leaflet advertising our used the car dealership.

We may advertise on local Radio stations in above area & also local Television channels in above areas or places.

Marketing mix has 7 Ps namely:

• People
• Promotion
• Price
• Place
• Product
• Physical appearance
• Process

Pricing strategies:

When to use which the strategy?

Market oriented pricing may be used based on or depending upon line of products being displayed like family cars, station wagons, sedans, large cars, vans, etc

pricing based on Market position may be used to find out how much price to quote for used cars; how much price nearby competitors are quoting, Separate prices for sedans, separate prices for family cars, separate prices for vans & the like.

On other hand, prices may also be quoted depending upon value of product like air conditioned, 4 doors, 5 doors, 2 door cars etc. Lexus and Pries cars are priced at premium rates.

Placing strategies:

Ease of access to customer is key. Used car dealership may be held near a highway / close to a free way exit, so that clients, customers, / consumers may easily reach us.