Question

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word.

COMPANY- COCA COLA CARBONATED BEVERAGES

This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. YOU MUST INCLUDE A MEASUREMENT OF CUSTOMER LOYALTY AND RETENTION IN YOUR STRATEGY DOCUMENT. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies

Answer 1

COMPANY- COCA COLA CARBONATED BEVERAGES

This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. YOU MUST INCLUDE A MEASUREMENT OF CUSTOMER LOYALTY AND RETENTION IN YOUR STRATEGY DOCUMENT. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies

Vision:-

• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
• Accomplices: Nurture a triumphant system of clients and providers, together we make shared, suffering worth.
• Planet: Be a mindful resident that has any kind of effect by helping fabricate and bolster practical networks.
• Benefit: Maximize long haul come back to share-proprietors while being aware of our general duties.
• Efficiency: Be an exceptionally compelling, lean and quick moving association.

Mission statement and values:-

· To refresh the world

· To inspire moments of optimism and happiness

· To create value and make a difference.

Value:- The two clients and providers are an important piece of its biological system. The fourth P is for the planet and the safeguarding of the earth. Coca Cola endeavors to be a capable earth resident and for it the brand bolsters feasible networks that work to protect earth's condition. The fifth and the 6th P's are engaged at business and its beneficial activities. Coca Cola is aware of its duty towards the investors. It additionally centers at being a lean and quick moving association that is effective and exceptionally profitable. Coca Cola's vision doesn't get a lot of clear about the future yet at the same time explains how the brand is exploring towards a major and lovely future. It obviously explains all the different parts from clients and workers to providers just as CSR. Be that as it may, it talks all the more with respect to the present and less about what's to come. That could likewise be a sign that Coca Cola has accomplished the position it seeks for and puts stock in continuing it by building a staggering biological system of brands and accomplices.

4’ps of marketing mix of coca cola are:-

Coca Cola Product Strategy:

The item methodology and blend in Coca Cola advertising technique can be clarified as follows:

Coca Cola item procedure in its showcasing blend can be concentrated by understanding its wide item extend. The accompanying items are offered by Coca Cola all inclusive: Coca Cola, Sprite, Fanta, Diet Coke, Coca Cola Zero, Coca Cola Life, Dasani, Minute Maid, Ciel, Powerade, Simply Orange, Coca Cola Light, Fresca, Glaceau Vitaminwater, Del Valle, Glaceau Smartwater, Mello Yello, Fuze, Fuze Tea, Honest Tea, Osewalla, Powerade Zero.

Coca Cola items are sold in different bundling and sizes. For instance, its center item Coke is sold in 200ml, 500ml, 1ltr, 1.5ltt and 2ltr containers in jars, glass and plastic jugs. The Coca Cola logo is unmistakably made noticeable on every one of these containers and jars to separate itself from Coke. The Coca Cola bottles likewise have exceptional shapes relating to the brand. Coca Cola, Sprite and Fanta have huge pieces of the pie in their separate fragments however their development is practically stale. Henceforth they create tremendous money for the organization. Minute servant has high piece of the pie and great development rate.

Coca cola pricing strategy:- It follows price discrimination strategy.

Coca Cola follows a second degree value separation procedure in its promoting blend. In the sense they charge various costs for items in various fragments. The drink showcase is viewed as an oligopoly where there are scarcely any dealers and numerous purchasers. Coca Cola and Pepsi are the predominant players. Coke items are estimated like that of Pepsi items in that specific fragment. On the off chance that Coke costs its items excessively high when contrasted with Pepsi in a specific fragment, at that point the customers may switch particularly in creating nations where the purchasers are value touchy. Thus both go to an understanding of keeping up value equality in each portion. Be that as it may, Coca Cola offers limits on mass buys by once in a while in any event, packaging the items.

Coca cola place and distribution strategy:-

Coca Cola being in the market for over 130 years and working in excess of 200 nations around the world, it has created extreme circulation arrange. The wide dissemination organize features the spot methodology in Coca Cola promoting blend. The Coca Cola organization creates the refreshment utilizing its mystery equation and transports it to the bottlers situated in different pieces of the globe. The container shapes and sizes are predefined by the organization. The bottlers at that point fill the jugs with the sufficient drink and afterward transport it to the conveying and sending operators. From that point the jugs are moved by street to the stockists, at that point to the merchants lastly to the retailers from where the last purchasers purchase the items. A large portion of the occasions the merchandise from the merchant are shipped to the wholesalers who conveys these to the retails as indicated by the interest on ordinary premise. Coca Cola has a broad dissemination channel and its items are accessible in practically all retail outlets and markets over the globe. In India Coca Cola items are made accessible across 2.5 million outlets.

Coca Cola items are additionally appropriated to different Hotels and eatery networks all through the world.

Coca Cola Promotion and Advertising Strategy:

The special and publicizing procedure in the Coca Cola advertising technique is as per the following:

Coca Cola sets the seat mark for publicizing and marking. The limited time methodology of Coca Cola centers around forceful promoting through advertisement crusades utilizing media like TV, online advertisements, print media, sponsorships and so on. Coca Cola takes part in the accompanying significant sponsorship occasions like American Idol, BET Network, NASCAR, NBA, NCAA, Olympic Games, FIFA worldcup and so on. Coca Cola additionally dispatches TV notices in different national dialects over the globe. In India in March 2016, Coca Cola propelled "Taste the Feeling" Campaign which searches out to remind its clients about the upbeat and glad minutes Coke brings to their lives. He was picked to interface well with the Indian youth. The promotions were broadcasted every now and again across different channels.

Extraordinary motivating forces are given to the wholesalers and retailers for pushing Coke items. Likewise these retailers are given fridges and Coca Cola hoardings for promoting the brand. At grocery stores, uncommon accentuation is given on the rack spaces to create greater perceivability of its items. Coca Cola additionally participates in different CSR exercises to help bolster ecological and social issues over the globe. Thus, every one of these focuses give a diagram on Coca Cola showcasing blend.