In: Economics
A subculture is just what it sounds like—a smaller cultural group within a larger culture; people of a subculture are part of the larger culture but also share a specific identity within a smaller group.
Thousands of subcultures exist within the United States. Ethnic and racial groups share the language, food, and customs of their heritage. Other subcultures are united by shared experiences. Biker culture revolves around a dedication to motorcycles. Some subcultures are formed by members who possess traits or preferences that differ from the majority of a society’s population. The body modification community embraces aesthetic additions to the human body, such as tattoos, piercings, and certain forms of plastic surgery. In the United States, adolescents often form subcultures to develop a shared youth identity. Alcoholics Anonymous offers support to those suffering from alcoholism. But even as members of a subculture band together, they still identify with and participate in the larger society.
If your engagementin the sub is used to sell something can be explained with example as follows
When Becky Wilcox was growing up, her favorite thing to do was to make apple pies with her grandma. Grandma Wilcox grew apples on her farm in North Carolina and was known throughout the county for her delicious apple pies. Grandma's secret for making great pies was the amazing attention to detail that she put into each pie, adding just the right amount of sugar and spices to make each one perfect. When Becky got older, she convinced her grandma to start selling her apple pies, and a business was born.
Today, Grandma's Apple Pies is a multi-million dollar company with over one thousand employees who all believe in the culture that was established by their founder: that paying attention to detail makes the best pies.