Question

Please make a detailed industry analysis for Mac Computers on the marketing plan. Please make the analysis outside of Porter's five forces.

Answer 1

Some of the key characters of computer field on marketing plan are as follows:

1) Creating an original video content:

Video content is now being very much prevalent with the introduction of technologies. For example: Great stories, Useful content, Funny videos about technology, Clients testimonials, Animated infographics etc.

2) Influencer marketing:

New technologies and additional advices from the experts or customers help to influence the marketing strategies.

3) High value content:

Rich quality, unique content are very much needed to compete in the market and retain the stand.

4) Live event integration:

Agile projects have come into picture in the current marketing strategy where the integration of code are done for the following reasons : Branding, Awareness, Lead Generation, Customer engagement, and Education.

5) Marketing Automation tools:

The present market demands for tasks to be automatized. Tasks which are being performed by solely a person has now been automated using systems.

6) Re-marking of existing customers:

Marketing infrastructures can be re-build with the help of existing customers by creating additional products, or features which is needed by them.

7) Interactive tools and experiences

Things for example calculators, assessment and other tools are being introduced for better communication between the customer and the application.

Thanks :)