Question

SWOT

Objective: Learn and apply the SWOT tool to organize and communicate key strategic issues (strengths, weaknesses, opportunities, threats) for a firm.

examples can be: USF Grad Studies or whatever you want

Submit a written analysis; approximately 2-3 single spaced pages. Bullet point and tabular formats encouraged.

Answer 1

Answer:

SWOT stands for Strength, Weakness, Opportunities and Treats.

SWOT analysis means analysis of any firm or organization in terms of their Strengths, Weaknesses, Opportunities and Threats. This SWOT analysis tools helps to understand the organization completely, as it provides all the key information which anybody wants to understand about any organization. So SWOT analysis tool is useful in determining the competitiveness of the company. This tool helps to analyze the company in four angles i.e. Strength, Weakness, Opportunities and Threats.

We want to apply the SWOT analysis tool on the Tim Horton Inc organization as below.

Tim Horton Inc.: It is the Canadian origin multi-national organization, of restaurants in fast food products for the consumer needs in the global market. It is mainly known for its coffee and donut products in the global world.

Strength:

• It is the Canada’s largest quick service restaurant chain.
• It is the well known restaurant business in the Canada and other countries.
• It has well famous products like Coffee and Donuts.
• Strong market share – 27% of dollars and 42% in Canada in traffic of restaurants.
• High iconic brand: I brand in Canada and 40^th rank in global 100 products of the similar segments.
• Strong financial and finance indicators for the organization.
• Well establish and growing organization till now.

Weakness:

• Declining their profits in the franchisee business and store owners.
• US expansion was slow with low market share in US.
• Low sale growth in stores in US market

Opportunities:

• Innovations to be explore for new ways of business in this segment.
• Explore in the segment of full day breakfast and snacks which is the growing demand in recent time by consumers.
• Explore their healthier products for the consumers benefits.

Threats:

• High competition in the market.
• High increase of competition due to increase of high players recently around 12% increase in Canada market.
• Hard time or economic downturn had impacts on the restaurant business.
• High pressure from the investors on the business.