Question

Analyze the current marketing mix strategy (key issues/challenges, key strengths) for GREEN WORKS and make recommendations for the marketing strategy going forward, using the questions below as a guide.

Product: In what ways does keeping the Clorox name on the product help or hurt the brand? Should Green Works establish an early presence for all cleaning products or focus on a few categories and then brand out only if successful?

Answer 1

Analyze the current marketing mix strategy (key issues/challenges, key strengths) for GREEN WORKS and make recommendations for the marketing strategy going forward, using the questions below as a guide.

The name itself is not sufficient when some products needs to bring in the market.The same happened with Green works.The products that manufactured under green works are gained good market results.And it's not like every product cannot be succeed in the market.

Green works name basically says it all that “a balanced natural life begins with a clean home”.They bring so many products under Green works without using chemicals and other harmful substances.

The products that manufactured under Green Works contains :
Their products contains ingredients like plant and mineral based cleaning and also biodegradable ingredients .The products that are not tested or used on any animal to avoid environmental hazard with their products.Even the packages are made environmentally sustainable.Through environmental design programs.

The Green Works almost manufactured all the cleaning products that are required to clean home.The mix marketing strategy that applied here is understanding and applying the 4 P's rule here like Price,Place, product and Promotion.The marketing strategy best works in few products and failed in few products because of their price hike.Else the products that are under Green Works almost created huge market through their products.

Strengths are its products that are released through Green Works and would be more market if they followed their own brand name instead green works because due to the lack of promotion it could not reach the target market.

Issues are like huge price for the products and no promper promotion through right brand is also an issue with the products.They could not able to reach the target market this is not considered as failure because most of its products reach mass customers.

Product: In what ways does keeping the Clorox name on the product help or hurt the brand? Should Green Works establish an early presence for all cleaning products or focus on a few categories and then brand out only if successful?

Clorox is a chemical based company in Oakland,california.This is an American company and a worldwide manufacturer in consumer products.Its products are sold primarily mass merchandisers ,retail outlets,e-commerce channels and distributors etc. Clorox are bleach and cleaning products Its famous brands that manufactured in Clorox are Brita ,Burt's Bees , Formula 409 and Kitchen Bouquet etc.

The brand that include green really hurt the Clorox brand because its already established a a chemical factory and the promotions that applied to the brand is not at all acceptable by the consumers.

Every product that manufactured in Clorox are already established in the market as chemical based company and its available products are already hitting the market demand.

It was establishment in the year 1913 by Archibald Taft ,Hussey, Myers’s etc made this company as one of the most famous in producing almost all the household products and healthcare food

In 2008 ,the Sierra Club endorsed the Clorox green works.Its main goal is to work with Green Works to establish a non profit and environment free products.Mostly it achieved its goal in the home.Basically the Sierra club also partnered with Clorox to promote a line of natural cleaning products.

The products that are manufactured under green works does not seem working and in 2008 the National Advertising Division asked Clorox to discontinue or change its advertisements for Green Works.

Later it faces lot of consequences like the products are not at all working and eco friendly or environmentally free.Few complaints saying that its products are skin irritant so many women's complaints that the Clorox with Green Works are not at all green products or traditional products.

So instead of adding Green Works to the products which already available in the market should come up with new products in a traditional way and promote in a well manner to identify the target market.