In: Operations Management
Define CRM and explain how charitable giving and corporate performance can be accomplished, and discuss how consumers might respond to this effort.
Customer relationship management can be defined as an specific strategy to manage organisations relationships as well as interactions with the customers and to maintain a strong bond with its potential customers.
Charitable giving is one of the most important Parts for any organisation to pay back to the society which they have been doing business in. This type of approach helps in organisation to create positive brand identity as well as to support the society at a huge margin. By getting involved in charitable activities, ideation can easily increas an organisation can easily increase its overall availability of positive influence.
Corporate performance accomplishment can be done by setting up standard goals as well as maintaining high effectiveness of charitable approaches for improving the overall performance of the organisation. Creating strict guidelines for doing Charity and improving the overall status of the organisation would definitely help the organisation to maintain a positive brand identity as well as to provide advantage over the performance management systems. By proper scheduling and provision of the services at the right time performance of the systems can be easily maintained as well as it would also impact total workability of the organisation and reduces the flaws in the work structure and pattern.
Consumers would be affected by this is specific approach as they would be very less gap between provision of the services and getting actual feedback from the customers. Implementation of electronic systems would help the organisation to maintain its high performance rating and improve the customer experience by a very large margin. This approach definitely creates an equilibrium between performance and service provision in the charitable giving for the company.
All in all we can see that electronic management systems can reduce the overall delay in giving out the services to the customers as well as it also increases the company's performance as the efficiency of the specific program is highly increased.