Question

Please provide a 300 word summary on how you would design a market strategy for a health communication plan on the topic of   Coronary Heart Disease and Stroke Deaths.

A market strategy is a plan of action for your entire program.

Market strategy encompasses the specific target population segment(s), the specific desired behavior change goal, the benefits you will offer, and the

interventions that will influence or support behavior change. High quality, exemplary, highly proficient, strong, advanced, displays evidence beyond, best quality, excellent, exceeds expectations, more than satisfactory.

Answer 1

An estimated 17 million people die of CVDs, particularly heart attacks and strokes, every year. A substantial number of these deaths can be attributed to tobacco smoking, which increases the risk of dying from coronary heart disease and cerebrovascular disease 2–3 fold. Physical inactivity and unhealthy diet are other main risk factors which increase individual risks to cardiovascular diseases. One of the strategies to respond to the challenges to population health and well being due to the global epidemic of heart attack and stroke is to provide actionable information for development and implementation of appropriate policies.

A quarter of all mortality is attributable to CVD. Ischemic heart disease and stroke are the predominant causes and are responsible for >80% of CVD deaths. The Global Burden of Disease study estimate of age-standardized CVD death rate of 272 per 100 000 population in India is higher than the global average of 235 per 100 000 population.

Some aspects of the CVD epidemic in India are particular causes of concern, including its accelerated buildup, the early age of disease onset in the population, and the high case fatality rate. In India, the epidemiological transition from predominantly infectious disease conditions to noncommunicable diseases has occurred over a rather brief period of time. Premature mortality in terms of years of life lost because of CVD in India increased by 59%, from 23.2 million (1990) to 37 million (2010). Despite wide heterogeneity in the prevalence of cardiovascular risk factors across different regions, CVD has emerged as the leading cause of death in all parts of India, including poorer states and rural areas. The progression of the epidemic is characterized by the reversal of socioeconomic gradients; tobacco use and low fruit and vegetable intake have become more prevalent among those from lower socioeconomic backgrounds. In addition, individuals from lower socioeconomic backgrounds frequently do not receive optimal therapy, leading to poorer outcomes. Countering the epidemic requires the development of strategies such as the formulation and effective implementation of evidence-based policy, reinforcement of health systems, and emphasis on prevention, early detection, and treatment with the use of both conventional and innovative techniques. Several ongoing community-based studies are testing these strategies.