Question

Phrase a business objective you want to target and the following question. Classify and describe its type, and elaborate on the implications this type of question has had currently and on future phases of the process. Identify and write about data requirements that are derived from this question. For example: what is your unit of analysis and what are the implications of the analysis technique you choose to use. Write about your risk assessments (e.g., applicability, availability of resources, ethics and more) and describe relevant knowledge artifacts in addition to business rules that should be applied to compute significant business variables.
(750 words)

Answer 1

The business objective i target is online marketing business, Online marketing is the high speading business with great future. It is the practice of leveraging web-based channels to spread a message about a company's brand, product or services to its potential customers. "The action or business(being busy is a business) of promoting and selling products or services, including market research and advertisment". Here we are going to discuss elaborately about online marketing business. A business done with the help of internet and technology is online business. content marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Pay-Per-Click advertising, Affiliated marketing, Email marketing, instant messaging marketing, Radio Advertisment, Television advertising are the types of online and digital form of marketing. Advertising and promoting a product or service online is less expensive than other form of advertisement. Digitalisation had has a profound impact on the traditional way of marketing. The firm which is planning to do a business online should grasp on the utilisation of the digital gadgets and technologies.

What can a business earn from online marketing?

Brand awareness, visibility and profit, an effective targeting, depending on the profile of your potential client, the increase of the company's protfolio, better results and full control of the budget. Online marketing has many name forms like internet marketing, web marketing, social media marketing and so on. So these are the best way to earn from online marketing.

Pro's of online marketing:

•Wide reach to the customers

•Immediate quantifiable results

•Less business overheads

•Ability to track customer's preference

•Customer relationship

•Customer's Convenience

Con's of Online marketing:

•Internet fraud

•Ads placement

•Requires special expertise

•Inaccessible

•Negative feedbacks about products or services.

Future of online marketing business:

The future of online marketing will be a combination of the most successful techniques of the past growing in future. On the other hand, 20.26% ofnthe rural Indian population had access to the internet as of December 2017. About 25%-40% in annual growth of digital marketing in India indicates that lot of businesses rely on digital marketing. Demand for digital marketing professionals has increased in the year of 2018 and in future most probably everything would be digitalized.

Following six are most important online marketing trends:

•Video content will continue to dominate

•Influencer marketing

•Chatbots

•Big data

•Interactive visual content

•Content marketing

Let list out the 20 companies below are acing digital marketing because they are creating experience and content that captivate their audience:

1) Zappos

2) Single grain and eric siu

3) American express

4) Mint

5) Lyft

6) Dollar shave club

7) The wirecutter

8) Slack

9) Airbnb

10) Jetblue

11) Yelp

12) Mastercard

13) Uniqlo

14) Domino's

15) Heineken

16) Tesla

17) Mr.Clean

18) Twitter (#Brandbowl)

19) KFC's 11herbs and spices

20) Ultra Music Festival

Some fast moving online business examples are:

•Swiggy

•Zomato

•Uber

•Ola

•Red taxi

•Urban Clap....

What do internet marketing specialist do in online marketing?

An internet marketing specialist helps businesses build online marketing plans and in some cases, to implement and manage those plans. Internet specialist help businesses promote their product and services using online marketing strategies.

Online marketing strategies:

•Invest in web design

•Use SEM and SEO

•Affiliate and associate programs

•Hire a coach or consultant

•Use Email marketing (91% of people checks their mail daily)

•Build an opt-in email list

•Get into articles or news stories

•Write online press releases.

Online advertising:

Onlinec advertising also called online marketing or internet advertising or web advertising, is a form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for variety of reasons.

Many common online advertising practices are controversial and, as a result, have been increasingly subject to regulation.Online ad revenue has led some publisher's to place their content behind paywalls.

As a conclusion,

Online marketing has become a fixture in the marketing mix of most companies. And online spend for companies is increasing. The importance of marketing on the Internet is increasingly important for the companies. In fact, Online marketing has become an important focus for most companies as they look to reach customers online and grow sales. The conclusion of digital marketing has now become a hot topic for discussion. Modern technology has changed a lot. Beside the growth of modern technology, the techniques f businesses has also changed. In this regard, digital marketing comes to take the leading position. Modern generation does not prefer to go to shop to buy anything, they want to buy everything online. So, the various companies always try to stay connected with thier consumers or customers via the internet. To get the best of it, consumers and marketers must know the advantage and disadvantage of digital marketing which i had listed. Online and digital marketing is a place where anybody can make his or her career intended with digitalisation and it gives benifits if its used in a proper way. The future of online marketing is vast. So, marketing objectives can be achieved with online and digitalisation.