Question

In: Operations Management

As Brunello Cucinelli attempts to ‘go digital’ in the near future, how can it manage the...

As Brunello Cucinelli attempts to ‘go digital’ in the near future, how can it manage the change process successfully? What are the major forces for change, and the forces against change for Brunello Cucinelli? Use Lewin’s force field theory of change to suggest a change process (towards going digital) for the organization.

Case Study: Humanistic Capitalism at Brunello Cucinelli

Solutions

Expert Solution

Change of human capital, new process of product development, removing forces against change intervention and other business policies may be done through Kurt Lewin theory of change management. Brunello Cucinelli can design, structure, process and implement its attempts to ‘go digital’ in the near future through following steps and set of strategies:  

1) Unfreezing the information related to digital uses:

Employees should be making aware about how they can resolve their day to day challenges of workplace. They will be ensured that they will not lose their job even after such digital transformation. Each employee must be answered for their doubts in relation to challenges posed by digital system. A team of experts will be appointed to handle the situation of change and its challenges.

2) Movement or action for proposed digital plan:

After few months, proposed change should be started to giving some basic shape. It will be better to such intervention may be performed with few senior member of the organization along with operational and supervisory level managers. Union people should be assigned some task for this stage like providing some necessary forms and information to employees.

3) Finalizing or Freezing the change intervention:

When, employees start accepting change related to new digital platform of reporting and daily working then organization may offer strict compliance on this new system. Regular feedback and grievances must be managed so far a smooth functioning of organization.


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