Question

In: Operations Management

As Brunello Cucinelli attempts to ‘go digital’ in the near future, how can it manage the...

As Brunello Cucinelli attempts to ‘go digital’ in the near future, how can it manage the change process successfully? What are the major forces for change, and the forces against change for Brunello Cucinelli? Use Lewin’s force field theory of change to suggest a change process (towards going digital) for the organization.

Case Study: Humanistic Capitalism at Brunello Cucinelli

Solutions

Expert Solution

Change of human capital, new process of product development, removing forces against change intervention and other business policies may be done through Kurt Lewin theory of change management. Brunello Cucinelli can design, structure, process and implement its attempts to ‘go digital’ in the near future through following steps and set of strategies:  

1) Unfreezing the information related to digital uses:

Employees should be making aware about how they can resolve their day to day challenges of workplace. They will be ensured that they will not lose their job even after such digital transformation. Each employee must be answered for their doubts in relation to challenges posed by digital system. A team of experts will be appointed to handle the situation of change and its challenges.

2) Movement or action for proposed digital plan:

After few months, proposed change should be started to giving some basic shape. It will be better to such intervention may be performed with few senior member of the organization along with operational and supervisory level managers. Union people should be assigned some task for this stage like providing some necessary forms and information to employees.

3) Finalizing or Freezing the change intervention:

When, employees start accepting change related to new digital platform of reporting and daily working then organization may offer strict compliance on this new system. Regular feedback and grievances must be managed so far a smooth functioning of organization.


Related Solutions

You boss expects prices to go up in the near future and wants to use an...
You boss expects prices to go up in the near future and wants to use an option strategy. Explain to your boss when he wants to use the following strategies: A naked call option purchased A naked put option sold A bull money spread using calls starting at the same strike price as in Part 1 A bull money spread using puts starting at the same strike price as in Part 1
How JOBS act affect private equity investment in the near future?
How JOBS act affect private equity investment in the near future?
A time series model is a forecasting technique that attempts to predict the future values of...
A time series model is a forecasting technique that attempts to predict the future values of a variable by using only historical data on that one variable. Here are some examples of variables you can use to forecast. You may use a different source other than the ones listed (be sure to reference the website). There are many other variables you can use, as long as you have values that are recorded at successive intervals of time. Currency price GNP...
How can healthcare managers manage cash budgeting?
How can healthcare managers manage cash budgeting?
Hello, how does markets, geography and government affect the emergence of digital gaming? Please go into...
Hello, how does markets, geography and government affect the emergence of digital gaming? Please go into great detail.
How can we as managers manage organizational culture and innovation?
How can we as managers manage organizational culture and innovation?
A firm that is looking to raise capital in the near future. To prepare for potential...
A firm that is looking to raise capital in the near future. To prepare for potential investors, you determined that you need the WACC of your firm. Your firm is currently structured in such a way that the debt-to-equity ratio is 0.4. 1. Since the company size is comparable with publicly traded micro-cap companies, you started analyzing the Wilshire Micro-Cap ETF, which represents a basket of micro-cap US companies. The current price of this EFT is $29.97. At inception 6.25...
Are negative real yields on Treasurys expected to change in the near future?
Are negative real yields on Treasurys expected to change in the near future?
Describe CAPM and how it can be used to to manage portfolio risk...? How is CAPM...
Describe CAPM and how it can be used to to manage portfolio risk...? How is CAPM used by investors to manage portfolio risk as well as how they can create portfolios tailored to the investors exact risk tolerance level..? Include Sources... Base answers upon the work of Markowitz and Sharpe/Litner..
How can you manage to skip a flat stone over water? How can you increase the...
How can you manage to skip a flat stone over water? How can you increase the number of skips? Explain how this works and how it was used in WW2 in a squadron called the Dam Busters?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT