Why would a firm change the color of the packaging of a product? Why would Honda...

Why would a firm change the color of the packaging of a product?
Why would Honda depict "you meet the nicest people" in its motorcycle ads?

Solutions

Expert Solution

Soln. Color of the packaging of a product is one of the basic parameters being used by the firm to differentiate their product from its competitors. It is also to set the certain segment of customer aligned with the product and to pass right message to specific segment of customer as a motivational factor to buy the product. Since , color is visually impact full, it is also used as a medium of branding for the organization.Colors are chosen by the organization to reflect their logo and objective.

Honda's objective to depict "you meet the nicest people" in its motorcycle ads is to make people feel that they are among the nicest people as the bike is being used by the nicest group of society. They have targeted a certain segment of customer, that are responsible and tries to be nice for their family and society. It is make customer realize that nice people are caring for the family and use Honda bike as medium for transportation. Through, the add they tries to create psychological impact the customer for feeling being nice to their family and to their society.

Rahul Sunny answered 1 year ago

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