Question

In: Economics

One of the functions of packaging is just to contain and protect a product. However, packaging...

One of the functions of packaging is just to contain and protect a product. However, packaging also...

is the first connection between a product and a customer.

helps promote and differentiate the product.

may help facilitate recycling.

all of the answers are what packaging does.

Solutions

Expert Solution

Functions of Packaging

1. Product Identification:

Packaging ensures easy identification of a product. For example, Taj Mahal Tea can be easily identified from a distance due to its blue color box.

2. Product Protection:

The most important function of packaging is to ensure protection of a product from spoilage, leakage, breakage etc. It also ensures effective protection during storage and transportation of a product.

3. Facilitating Use of the Product:

Packaging helps the customers to easily handle and use the product. For example, tubes of tooth pastes, bottles of cold drinks etc.

4. Product Promotion:

Packaging acts as an important promotional tool. The attractive color scheme or photograph used in packing helps in attracting the attention of the people and inducing them to purchase the product. Therefore, it plays the role of silent salesman.

So as per the above option all the above option are correct

(D) part is a correct


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