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In: Economics

Question 1: How can a firm use pricing to change demand patterns? Why would a firm...

Question 1:

  1. How can a firm use pricing to change demand patterns?
  2. Why would a firm want to offer pricing promotions in its peak-demand periods?

Question 2:

  1. What is the bullwhip effect and how does it relate to lack of coordination in a supply chain?
  2. In what way can improper incentives lead to a lack of coordination in a supply chain? What countermeasures can be used to offset this effect?
  3. How do trade promotions and price fluctuations affect coordination in a supply chain? What pricing and promotion policies can facilitate coordination?

Solutions

Expert Solution

Rahul Sunny answered 2 years ago
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