In: Economics
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International business encompasses all commercial activities that take place to promote the transfer of goods, services, resources, people, ideas, and technologies across national boundaries.
The study of international business involves understanding the effects that the above activities have on domestic and foreign markets, countries, governments, companies, and individuals. Successful international businesses recognize the diversity of the world marketplace and are able to cope with the uncertainties and risks of doing business in a continually changing global market.
The challenging aspect of international business, however, is that many firms combine aspects of both multi-domestic and global operations:
Multi-domestic – A strategic business model that involves promoting products and services in various markets around the world and adapting the product/service to the cultural norms, taste preferences and religious customs of the various markets.
Multinational – A business strategy that involves selling products and services in different foreign markets without changing the characteristics of the product/service to accommodate the cultural norms or customs of the various markets.
The Benefits of International Business
Participation in international business allows countries to take advantage of their comparative advantage.
The concept of comparative advantage means that a nation has an advantage over other nations in terms of access to affordable land, resources, labor, and capital. In other words, a country will export those products or services that utilize abundant factors of production. Further, companies with sufficient capital may seek another country that is abundant in land or labor, or companies may seek to invest internationally when their home market becomes saturated.
Participation in international business allows countries to take advantage of specialized expertise and abundant factors of production to deliver goods and services into the international marketplace. This has the benefit of increasing the variety of goods and services available in the marketplace.
International business also increases competition in domestic markets and introduces new opportunities to foreign markets. Global competition encourages companies to become more innovative and efficient in their use of resources.
For consumers, international business introduces them to a variety of goods and services. For many, it enhances their standard of living and increases their exposure to new ideas, devices, products, services, and technologies.
The Growth of International Business
The prevalence of international business has increased significantly during the last part of the twentieth century, thanks to the liberalization of trade and investment and the development of technology. Some of the significant elements that have advanced international business include:
Today, global competition affects nearly every company—regardless of size. Many source suppliers from foreign countries and still more compete against products or services that originate abroad. International business remains a broad concept that encompasses the smallest companies that may only export or import with one other country, as well as the largest global firms with integrated operations and strategic alliances around the globe.
The Challenges and Considerations of International Business
Because nation-states have unique government systems, laws and regulations, taxes, duties, currencies, cultures, practices, etc. international business is decidedly more complex that business that operates exclusively in domestic markets.
The major task of international business involves understanding the sheer size of the global marketplace. There are currently more than 200 national markets in the world, presenting a seemingly endless supply of international business opportunities. However, the diversity between nations presents unique considerations and a plethora of hurdles, such as:
Some of the challenges considered by companies and professionals involved in international business include:
Competitive Environment
The competitive environment is constantly changing according to the economic, political, and cultural environments. Competition may exist from a variety of sources, and the nature of competition may change from place to place. It may be encouraged or discouraged in favor of cooperation, and the relationship between buyers and sellers may be friendly or hostile. The level of technological innovation is also an important aspect of the competitive environment as firms compete for access to the newest technology.
To ensure success in a foreign market, international businesses must understand the many factors that affect the competitive environment and effectively assess their impact.