Question

please respond to this assignment with a post of a minimum of 400 words.

According to SHRM, looking at where recruiters sourced their recent hires underscores the value of healthy social media life. About two-thirds of organizations found new employees through social media, mainly LinkedIn and professional or association networking channels. What will companies need to do in order to actively use the Internet as a recruiting tool as they compete for qualified applicants? In addition to LinkedIn, what other social media sites and professional membership site are available to recruiters?

Answer 1

The role of social media has had a huge influence on the discipline of talent acquisition like never before. The role of social media has made the process of recruiting very effective and efficient with the advantage of having access to a huge pool of candidates from across the sphere who meet the potential KRIs. Companies across the globe are using these social media which have over the years given huge leverage to these companies. For example, having a verified page on Twitter and then posting a Job description for new posting will generate responses from people who relate with the company(People who are following them on Twitter and same goes for Facebook as well) and by also using hashtags like #SalesJobs to get those interested who are searching for jobs. Truly, Social media has revolutionized the talent acquisition domain and recruiting.

LinkedIn which is a professional social media portal has also benefitted the recruitment immensely and you will not conceive an HR domain nowadays which is not leveraging this tool. It is used by organizations to invite candidates from across the globe and among all the social media websites, LinkedIn has best response rate. LinkedIn has hundreds and millions of professional profiles which act as a working resumes that can be accessed by recruiters across the globe. LinkedIn has redefined the way recruiters conduct themselves and has changed this discipline forever.

Companies, in order to use the internet as a recruiting tool, following, are the strategies which can be used:

1. Use the right filters to find the right candidates. Simply posting a job or searching for profiles will not help a company leverage internet to the fullest.
2. Grow your social media presence by creating great and attractive content. People should relate to your page.
3. Use Hashtags to help people reach your content.
4. Regular postings about recruitments, present or future will help people keep their eyes on your page and will also generate traffic.
5. Post content about your company culture, happy and satisfied employees on your social media pages.
6. Personalize your messages for each candidate and reach out to them using a soft recruitment approach.

Other social media sites and professional membership site are:

1. IIM Jobs.

2. INDEED.

3. Naukri Recruiter.

4. Xing.

5. Job Case.

6. Facebook, Twitter, etc are also used by some companies to attract candidates.

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