Please give an example of a "real-world" firm, which is
particularly strong (or weak) in that
category Such as human, Innovation and creativity and
Reputation
Intangible Resources
Human
• Experience and capabilities of employees.
• Trust.
• Managerial skills.
• Firm-specific practices and procedures.
Innovation and creativity
• Technical and scientific skills
. • Innovation capacities.
Reputation
• Brand name.
• Reputation with customers for quality and reliability.
• Reputation with suppliers for fairness, non–zerosum
relationships.