Question

308 Chapter 11 CASE STUDYCase stUDYCollege and professional sports are economy boosters for their host cities. The stream of revenue to the local economy generated by excited fans comes from the sale of tickets, hotel room rentals, car rentals, restaurant meals served, gasoline sales, park-ing fees, and vendor sales. The sales become even greater when a team is winning.Cities such as Lincoln, Nebraska; Columbus, Ohio; Tallahassee, Florida; and Baton Rouge, Louisiana count on the revenue generated by sell-out crowds during the college football season. Stadiums that hold from 82,000 to 102,000 fans provide an eco-nomic windfall for the college com-munities where they are located.Some fans of professional sports teams, such as the Chicago Cubs and Green Bay Packers, are loyal no mat-ter how well their team is performing. These faithful fans provide a steady flow of revenue to the sports program and surrounding communities.College World Series Wars?Cities that host major sporting events understand the financial benefits. Omaha, Nebraska, appreciates the millions of dollars poured into the city during the annual College World Series. Zesto’s, a popular fast-food restaurant, has truckloads of food rolling in each day to meet the demands of customers from all over the United States.The event has been voted the Best Annual Local Event and ranks as the third-most important state tourist attraction, according to a survey conducted by Omaha Magazine. The revenue from this two-week event has attracted the attention of other cities, such as Oklahoma City, that would like the opportunity to host the event in the future. Economic experts estimate that the College World Series generates more than $40 million for the Omaha economy. It is no wonder that other cities would like to host thisevent.Omaha tore down Rosenblatt Stadium, the former home of the College World Series, to build the new $131-million TD Ameritrade Park Omaha that has 24,505 seats. Omaha must continue to demonstrate top-notch hospitality so that the College World Series event planners continue to choose Omaha as its host city.Think Critically

1. Why is it important for Omaha to continue hosting the College World Series? Consider both financial and nonfinancial benefits.

2. What are some of the greatest sources of revenue for cities that are home to popular college and professional sports teams?

3. How can hosting a major event like the College World Series help a city develop a national image? Explain your answer.

4. List ten good food items for ven-dors to sell at the College World Series

Answer 1

1. As it is being given in the paragraph, the College World series has brought in more than $40 million for the economy of Omaha and the several other cities that have been given. The economy is being benefited both financially and non-financially by the conduction of similar events. The major benefit that the economy would benefit from such initiatives is the creation of many job opportunities. As the events would see the influx of many to the city, the city shall be equipped so as to provide the requirements of the influx and hence making the economy self-sufficient would be the prime requirement for the conduction of such events. For the same, many job opportunities would be made which would give the economy much benefit so as that the people would be brought in to the economy and would be provided with the benefit of income opportunities. The introduction of jobs would attract many to the development of the economy and thus would benefit the economy in the long run. Thus, apart from the temporary benefits that would be obtained by the economy, long term benefits would also be a part of conduction of such events and hence it is important for Omaha to continue such events in the future.

2. The following may be regarded as the greatest source of revenue for the cities that are home to popular college and professional sports teams

· The containment of sports teams would create a lot of influx of foreigners to watch the events that would generate much employment opportunities and the revenue generating capabilities for the economy

· It would be beneficial for such sectors that produce products related to sports sector and hence would generate revenue for that sector

· It would generate income from abroad which could be used up in the economy for the benefit of development of other sectors in the economy.

3.The following are the ways by which the national image of a nation could be improved by conducting similar events

· Once the event is being organised and is conducted in a better way, it would attract more foreigners to the city and thus would generate a kind of wellness for the city on the international arena

· It would help in the satisfaction of the influx group which would be beneficial for the city as many would be attracted due to this influx.

· It would help in improving the local economy as more people would be attracted towards nation building and hence the image of the domestic economy would be boosted in the international scale.

4.The following items could be recommended for sales during such events

· Nuts and dried items

· Ice-creams and similar items to attract the tourists

· Fish items and similar items

· Popcorns and related items

· Nuggets and similar items

· Fast foods with a focus on local cuisine

· Deep-dish pizza

· Hamburger and hominy grits

· Clam chowder

· Bagel and lox

Apart from the above food items, local food items should be preferred so that the influx would be attracted towards the nation and thus the economy of the nation would be benefited from this.