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The issue of Sample size and its impact on the marketing test results requires action when...

The issue of Sample size and its impact on the marketing test results requires action when (it is possible that more than one answer may be correct)?

A. Sample sizes should be a consided and require action when you rolling out the results from an evaluated test.

B. Sample sizes should be considered rarely since, its importance is really overstated in marketing and market evaluations.

C. Sample sizes should be considered and require action as you are planning a test.

D. Sample sizes should be a considered and require action when you are evaluating a test.

Solutions

Expert Solution

The issue of Sample size and its impact on the marketing test results requires action when (it is possible that more than one answer may be correct)?

A. Sample sizes should be a considered and require action when you rolling out the results from an evaluated test.

The results are out after the evaluation means the test is complete.This means that the size does not need any modification and it's work is done.So at this time it is not important.

B. Sample sizes should be considered rarely since, its importance is really overstated in marketing and market evaluations

This is completely untrue as the selected of appropriated sample size is the primary step of testing..

C. Sample sizes should be considered and require action as you are planning a test.

This is imp because a target of customers is fixed but the product can be tested only on a few.So it important to consider how many subjects to be selected and from which areas so that the can represent the entire targeted population.

D. Sample sizes should be a considered and require action when you are evaluating a test.

This is because before the test you can not decide whether the sample size taken was predicting the best answers. The sample size chosen might have too small and too large would have wasted resources.


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