Question

List all possible Stakeholder groups (be specific in identifying each group) for these companies

McDonald’s Corp.

Google (Alphabet)

Clarification: You can identify any group so long as you - describe what that group it, how that group is affected by the company's actions, how that group's actions can affect the company. This will capture- identification (characteristics) and the nature of the relationship between the group and the company.

As with all business communication (!), please keep it concise and to the point. You can list the, by bullet points - that is fine by me and it is a standard way in business communications anyway

Answer 1

Following are the group of stake holders that Mcdonald's Corp has:

• Employees - workforce of the company

McDonald’s prioritizes employees as its top stakeholder group. The interests of these stakeholders include career development and fair compensation.Although, the company pays low wages that are almost down to the level of the legal minimum wage, even when employees keep demanding for higher wages. These affects the company reupation and only partially satisfy the interests of employees as a stakeholder group.

• Customers- Customers who loves to buy fast food from them

The interests of these stakeholders include affordable and healthful food choices. However, the company is widely criticized for the health effects of its foods. Hence customers tend to shift to other alternatives like burgerking KFC etc.

• Investors- Owners of the company

The interests of these stakeholders include profitability and growing revenues. The company currently has a low but stable growth rate. The introduction of new products, such as through McCafé, also helps address such interests. Hence investor tend to invest in such good performing company

• Communities- Societies and environment they are operating in

The Ronald McDonald House Charities provides financial support for families in need. The firm’s sourcing policy prioritizes sustainable production, such as in farms. Also, the McDonald’s Global Best of Green recognizes and rewards innovative environmental ideas and contributions. Hence, Mcdonalds engages with the communities and in return communities promotes the company.

Following are the group of stake holders that Google( Alphabet) has:

• Investors - Owners of the comapny

Investors are interested in ensuring that Google grows its profits. Investors are important stakeholders because they determine the availability of capital that the company uses in its business.

• Governments- regulators

The company deals with many governments because its business is global. As stakeholders, governments are interested in ensuring Google’s regulatory compliance. These stakeholders are important because they can approve or prohibit Google’s business operations in their jurisdictions.

• Communities-Societies and environment they are operating in

Google benefits communities through charity programs, philanthropy, and related activities. Communities are important stakeholders because they can affect customers’ perception and response to Google’s products.

• Users- Customers who uses google's product

This stakeholder group is interested in the usefulness of the company’s products. These stakeholders are important because their behaviors define the company’s popularity. Google’s popularity corresponds to the firm’s business value.

• Employees -workforce of the company

Employees are interested in proper compensation and a rewarding experience in working for the company. For example, many workers want to work for Google because the company is perceived as one of the best firms to work for. This stakeholder group is important because they define the company’s capabilities, such as the capability to innovate rapidly.

• Advertisers and other customers- online advertisment campaign seeker

Advertisers are the main source of the company’s revenues. These stakeholders are interested in getting effective services, such as effective online advertising campaigns. Advertisers and other customers are an important stakeholder group because they directly determine Google’s financial performance.