Question

Company- Johnson Matthey Battery What is your company's approach to the market? If it segments the market, identify the scope of competition it is using.

Answer 1

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Johnson Matthey battery is having large manufacturing of batteries and cells which are sold around the world. These batteries use in various electric vehicles and in various sports cars and bikes. This company comes under its parent company called Johnson Matthey. Here the company's approach towards the market is to gain market attraction towards themself and try to dominate in the market of the automotive industry. This can help the customer to buy an affordable vehicle for themselves because the cost of an electric vehicle is less than the other vehicles. In the upcoming future this technology will take over other vehicles and people will be using electronic vehicles, for example, electronic bikes, electronic cars coma which will be run from batteries and it will be having a great scope in the future. Moreover, the competition will be e at the peak in upcoming future because people are getting the fact that in the future there will be e the life of electronic vehicles and most people are changing their business to batteries and cells but they are having the competitive advantage over others. These battery vehicles can provide great satisfaction to the customers as it will fulfill their basic requirements and needs which other vehicles are not fulfilling because the cost of these vehicles is quite hai and every customer cannot afford to buy them. So it is a great change an initiative for the people s electronic vehicles will be having a great life in the future.