In: Operations Management
global retail operation what criteria are used in selecting a target market?what factors should be considered in identifying the most attractive retail market? what attributes should. considered in evaluating retail sites within a retail market?how is the best geographic site selected
Global retail operations should be determined on the basis of
target audience as well as availability of different materials and
truck choices of the customers. Global retail operations expansion
of the specific services should be dependent on the customer
behaviour as well as analysis of the specific place.
For identification of the most attractive retail market, nature of
the product which company is selling as well as customer
requirement for the specific country or region should be kept in
mind. This type of approach would definitely provide a positive
impact on the overall sales and services for the company and
increase its revenue in the same Market by a huge margin. For
identifying the most attractive retail market this specific factors
are very essential to be kept in mind.
Evaluation of the retail sites in the retail market should be
totally depending on the vast product range. Serviceability of the
website to the different locations is also considerable part in
evaluation of the retail sites within retail market.
Using proper analysis of the specific market as well as
implementation of different marketing strategies regarding doing
different surveys for the specific market is the main tool for
selecting a geographic location for the specific online website
which is being evaluated.