Question

In: Operations Management

global retail operation what criteria are used in selecting a target market?what factors should be considered...

global retail operation what criteria are used in selecting a target market?what factors should be considered in identifying the most attractive retail market? what attributes should. considered in evaluating retail sites within a retail market?how is the best geographic site selected

Solutions

Expert Solution

Global retail operations should be determined on the basis of target audience as well as availability of different materials and truck choices of the customers. Global retail operations expansion of the specific services should be dependent on the customer behaviour as well as analysis of the specific place.
For identification of the most attractive retail market, nature of the product which company is selling as well as customer requirement for the specific country or region should be kept in mind. This type of approach would definitely provide a positive impact on the overall sales and services for the company and increase its revenue in the same Market by a huge margin. For identifying the most attractive retail market this specific factors are very essential to be kept in mind.
Evaluation of the retail sites in the retail market should be totally depending on the vast product range. Serviceability of the website to the different locations is also considerable part in evaluation of the retail sites within retail market.
Using proper analysis of the specific market as well as implementation of different marketing strategies regarding doing different surveys for the specific market is the main tool for selecting a geographic location for the specific online website which is being evaluated.


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