Question

In: Operations Management

Suppose you are asked to write a press report of the most important marketing differences between...

Suppose you are asked to write a press report of the most important marketing differences between your visit to a car showroom (agencies) and a garage shop and car service maintenance. What do you write and what are the main elements you address in your report?

Solutions

Expert Solution

Marketing is a golden gate towards good business. There exist many marketing differences between an automobile showroom and a garage and car maintenance services:

1 Showrooms have a massive budget over advertisement and promotion of automobiles, whereas a garage does not spend over promoting their services. Car service maintenance companies spend not so much over the promotion of their company.

2 Showroom is most active in digital marketing strategies, whereas a garage is not so after technology, and a car service maintenance may be on social media to enhance marketing.

Three showrooms offer many marketing schemes to attract customers, whereas garages do not provide such customer benefit schemes. A car service maintenance may provide small benefits to their customers to maintain good relations.

4 The showroom provides specifications in their services, whereas, in the garage, the mechanic does all the work from repairing to washing. A car service maintenance may keep different people for every activity to perform.


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