Question
In: Economics
8. What are similarities and differences between B2B Marketing and B2C Marketing?
8. What are similarities and differences between B2B Marketing and B2C Marketing?
Solutions
Expert Solution
Similarities between B2B marketing and B2C Marketing
It is between B2B and b2c include the fact that both actually require high amount of good customer experience techniques where both of them actually get to engage in customer centric sales programs and credibility is one of the major factor that is driving them.
Differences between B2B and B2C
However there actually exist certain differences between B2B as well as b2c where B2B is mostly concerned with long term commitment for relationships while b2c actually involves short term customer engagement. musli B2B market is actually small or focus while b2c targets larger group of people. B2B is relatively more complex when compared to that of b2c. B2B establishes strategic advantage in doing the cells while b2c involves the the emotional as well as a need satisfaction of an individual customer. Usually in B2B there are multiple stakeholders who get to make the decision b2c only the sales representative or only one person is involved
Rahul Sunny answered 1 year agoRelated Solutions
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