Question

Discuss FIVE (5) sustainability marketing principles that Lumosity can practice to solve their

unethical marketing practices. Provide clear examples to support your answers. (25marks)

Answer 1

The principles for the sustainable marketing that would help Lumosity are as follows:

1. Customer oriented marketing: The first important consideration is the consumer oriented marketing in which the company would view the marketing strategy from the customer's point of view. Thus, the customers consider the Lumosity's marketing as engaging and for the people for prpblem solving and increasing the mental capacity for gaming. This would make the company use the same marketing strategical operations.

2. Customer value marketing: This marketing would talk about putting the most resources and efforts into the continuous improvements to the value added to the offering. As the company would create the value for the customer, the customer would create the value for company. Thus, Lumosity would gain value only if the same company is able to create value for the customers.

3. Innovative marketing: This principle talks about the fact that the company would never stop finding the innovative ways to develop the best of producrs, services and offers to the market. If innovation is lost, the customers won't get attracted with the company. Thus, Lumosity has always used innovation to entangle and create creative services and mind games to innovate and make the best customer offers.

4. Sense of mission marketing: This would ensure that guide the firm to define a broad mission that would speak to the society rather than just the product. Adopting such broad mission strategy would give the company a long term and clear direction and also serves the best long run interests for the brand and consumers. Lumosity has always worked in providing and sense of mission marketing where a sense of benefit for the society is created with the services given by the application that would help in increasing the mind strategy and growth.

5. Societal marketing: At last, with this principle the society and the company is managed together where the decisions are based on the customers' wants and also for the long term benefits of the society. Thus, Lumosity would work not only to create a brand name in the market but also to engage the people for the growth and strategical upliftment of their minds.