In: Operations Management
explain some of your own family holiday tranditions. how do they affect your behavior as consumer?
There are many festival holiday tradition is our family depends on the holiday.
At Christmas, our family buys gifts for each other, Christmas tree, lightings, confectionary items, greeting cards, and special shopping before Christmas evening.
In the independent day, we buy flags, crackers, and other independent theme items. while on new year's eve we always arrange a party with our family and friends to celebrate the new year. For the party, we buy food, drinks, decorative items, lightings, gifts, and arrange a DJ for the party. During ester time we always travel to our grandparent's home.
Yes, festival holiday traditions clearly affect the behaviors of the consumers. although consumerism does not cause the desire to buy things it only gives it a form. The considering is always a part of human society. it was limited due to poverty in the past. However, due to an increase in the global economy and increase Availability of the products, the consumerism is in its rise.
Christmas is clearly the most targetted festival by the companies in the united states. They try their best to attract consumers and provide many attractive offers.
Another holiday thanksgiving is also targetted by the companies to attract consumers by offering cashback and discount offers and aggressive advertisement campaigns.
Valentine's day is also one of the most celebrated holidays that attract lovers to buy gifts, food, party stuffs flowers, in confectionery items. It is one of the most targetted festivals by the companies to maximize their profits suing aggressive advertisements and discounts and cashback offers.
Other major festivals such as Mother day, father day, St Patrick's Day, Halloween, Black Friday, etc also affect consumer behavior.