Question

How should companies seeking to communicate the steps they have taken to engage in CSR convey this information to millennial customers?

Answer 1

In modern times business does not operates in isolation but in a society towards which they have some responsibility . Millennials customers are the customers with awareness who a interested to know what steps the company is taking towards the corporate social responsibility.

There are various channels which can be used by the companies seeking to communicate the steps they have taken to engage in corporate social responsibility. The most powerful and popular channel to communicate CSR steps could be Internet. The communication based on internet involves numerous platforms which can be used including social media.

There are many research that point out the importance of internet and corporate websites as tool to commit CSR steps in its deferent levels right from announcing projects to their final completion.Corporate websites are a powerful public relations tool since they reach diverse stakeholder groups and, unlike traditional mass media, they are not vetted by the gatekeeping function of journalists.

As a result, companies have more freedom to positively present themselves and enhance their reputation. Moreover, web pages can also have interactive features to collect information, monitor public opinion, solicit feedback from an unlimited range of stakeholders, inform, persuade, educate and proactively engage them in a direct and ongoing dialogue about a variety of matters. Other channel which could be used in Corporate Social Responsibility reports .

These are becoming the main instruments to communicate CSR steps. These are important tool to inform millennials customers as well as different stakeholders both internally as well as externally.

Corporate social responsibility is the conscious effort an organization makes to have a positive impact on the environment, economy and society. CSR matters to customers and affects company bottom lines and to communicate these CSR steps could be Packaging.It is a tangible way to communicate CSR to customers. Companies that want to remain competitive should use product packaging as a channel for communicating their CSR efforts. CSR advertising can also be used to communicate the CSR steps of the company. The most popular of all these methods is social media .