Question

Question:

39. Research business journals and magazines such as the Wall Street Journal, BusinessWeek, Forbes, or Fortune. Find a story on a business’s strategic use of data, information, or information systems. Be aware that the writer may not have specifically identified the system as strategic in nature. Gain an understanding of the new system’s goals and determine whether it is strategic. Prepare a report explaining the opportunity seized. Did the organization create a new product or service, improve one, or manage to capture a significantly greater market share of an existing product or service? How did the data, information, or information system play a major role in the strategic move?

Direction:

Research any business journal or magazine, to find a story on a business's strategic use of data.

- Answer the questions in #39 in 1 Word document. Be sure to cite any journals, websites or magazines you may use.

- **Be sure to use a source that has been written in the last 2 years.

Answer 1

The best example that can be cited on how data is transforming businesses around the world is: Use of Artificial Intelligence (AI) by the aviation sector. Major aircraft manufacturers such as Airbus are already phasing in AI. According to Airbus Vice President for AI Adam Bonnifield, the company has been working on these technologies for a long time. "Airbus is not that unfamiliar with these technologies because of our background in aviation and building systems that essentially solve some problems in autonomy,"

There's plenty of data to tap regarding machine learning aboard the modern airliner: the A350 XWB, Airbus' twin-engine wide-body aircraft introduced in 2015, has some 50,000 sensors and collects 2.5 terabytes of data daily. And AI can make use of that data in a number of ways. Airbus is working on projects that reduce the cognitive load (and the resulting cognitive fatigue) on pilots, as well as the number of pilots required to be at the controls. This means the crew can spend more time handling the overall strategy and mission of a flight and less time dealing with all the small sub-problems of piloting an aircraft. One example of this is an option available on Airbus aircraft called runway overrun protection. ROPS is software that calculates aircraft approach speed and weight, and it compares the resulting physics model with the published runway length and current local weather on approach. If it detects an unsafe situation, it broadcasts the message "Runway too short!" ROPS also calculates optimal approach glide-slopes, or trajectories, for a landing approach, and it helps with taxiing, takeoff, and other aspects of flight.

Thus these new AI-based systems are increasing the safety features in aircraft and assisting pilot in various aspects of flight.

Sources:

• https://www.forbes.com/sites/quora/2018/08/07/how-artificial-intelligence-will-impact-the-aviation-industry/#53202df7574f
• https://arstechnica.com/information-technology/2018/12/unite-day1-1/