Look at the company's web page and news stories (Wall Street Journal, Fortune, Forbes, BusinessWeek, etc.)...

Look at the company's web page and news stories (Wall Street Journal, Fortune, Forbes, BusinessWeek, etc.) to describe one of the following companies' corporate strategy AND what changes they've made at least in the last 3 years to their corporate portfolio. (Correctly) use as many appropriate corporate strategy concepts as you can. Do you think their corporate strategy has been a success? Why or why not? (remember to support your opinion with data or text material).

Here are the companies:

Amazon

Procter & Gamble

Pepsico

Kraft-Heinz

Anheuser-Busch

Solutions

Expert Solution

Companies like Amazon has focussed more on Books category and Amazon Payments interfaces as well as Amazon Alexa as products diversification strategy which has largely been successful as it is global diversification strategy and is completely different from alread saturated markets.

Moreover the Company uses BCG Matrix and PeSTLE Analysis models to gauge the factors affecting industries and key trends to classify each product based in demand and market share.

Moreover the company has also adopted Six Sigma Framework in its logistics tobe regarded as Zero Defect seevice with best customer experience across all Online Ecommerce markets.

keosha answered 1 year ago

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