Question

Find ONE example of a model of excellence for an eCommerce solution. Provide the URL. Support your choice with an explanation of five best practices it uses. Number your five best practices as Best Practice #1, Best Practice #2 etc. Use two or more valid scholarly sources to support one or more of the five best practices.

Answer 1

Amazon is one of the best example of a successful e- commerce company. People can shop from Amazon.in .It provides wide range of products which fulfills demands of every section.

The following are the best practices of Amazon.in which fulfills customer's demand :-

BEST PRACTICES#1 OFFERS LOWEST PRICE

Amazon has adopted the repricing strategy to match up to the competition this helps the retailers to use different tools and adjust the price to the lowest amount which is gratefully welcomed by the customer. By- chris dunne

BEST PRACTICES#2 NEED OF THE PEOPLE

Amazon targets the customer needs and positions its products aiming at determining specific groups of people. This involves segmentation i.e dividing population and then positioning . This helps to determine the need of the people. By Jhon dudovskiy

BEST PRACTICES#3 COUPONS TO PROVIDE DISCOUNTS

Cutomers love to have products at discounted price. Amazon uses this for an effective sale by simply lowering the price. Amazon display an eye-catching coupons next to the product ehich customer can apply. BY- Paulina masson

BEST PRACTICES#4 provide strong customer service

This is the most effective element for increasing customer because not only the customers are rising in Amazon but also becoming more deliberate . The customer service level is solid and has a positive review from buyers which is essential. BY- MICHAEL SOUTHWORTH

BEST PRACTICES#5 AMAZON'S GREAT INDIAN FESTIVAL SALE

Amazon offers this sale each year to induce more customers who are able to shop from more than 4 crore products offered by Amazon seller with huge discount. BY-SANDEEP SONI

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