Linking to a business known to you, prepare a summary SWOT analysis and discuss how a...

Linking to a business known to you, prepare a summary SWOT analysis and discuss how a SWOT analysis can help strategic marketing decision making.

Expert Solution

Company chosen : Samsung

SWOT analysis helps identify key threats and weakness and caoitalise on strengths and competitive advantage and research available opportunities to innovate and pursue various strategies.

Strengths

Global brand image
Economies of scale and cost leadership
Highest patent growth
Innovation and design capability

Weakness

High dependent on OEM
Product cannibalization due to less differentiation
Focus majorly on high prices and premium segment

Opportunity

Tieups with Telecommunications operators for handset SIM selling
Focus on rural markets
Focus on low price segment
Focussing on diversified products like smartwatches, IoT products, Smart sensors, Smart devices

Threat

Chinese products and hypercompetition
Uncertainty in government policies
High taxation
Retail markets collaboration with low cost players and private labels.

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keosha answered 1 year ago

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