Question

the nature of the sales management responsibilities and the sales jobs categories, activities and its roles in the success of the organization's marketing strategies. I need 4000 words about this topic please

Answer 1

Nature of the sales management responsibilities

1. Sales management helps to achieve the organisational objectives
2. Sales management focuses on selling the products at a price that would bring profits to the business
3. Sales management is continuous process
4. It is a pervasive function
5. Sales management is integrated with marketing management
6. It involves relationship selling

The sales jobs categories, activities and its roles in the success of the organization's marketing strategies

The important sales job categories are Inside sales, outside sales, sales support, client services, lead generation, business development managers and accounts managers.

Some of Sales activities are:

• Offering discounts
• Promotional events
• Sales calling
• Referral bonus
• Loyalty points etc

1. Increase in sales is possible through effective sales management.
2. Customers can be retained by keeping a good relationship with them. Sales management facilitates this.
3. Business growth and better profitability : When the sales are improving, it will lead to growth of the business and thereby better profitability.
4. Better management of sales force : Sales force can be managed well.
5. Optimises distribution : Efficient distribution of products are possible through sales management
6. Ensures better planning : Sales management is not possible without proper planning.
7. Improves sales staff quality : Continuous monitoring of sales force helps to improve the quality of sales force.
8. Improves product development : Sales management focuses on customer satisfaction and retention. Thus product development is done regularly.