Question

1. which of these might be a good "hook" for a PR story in a local newspaper?

a. july 4th parade, where you're a sponsor
b. a returning vet opens a bike shop
c. a new downtown mall is a great place to walk
d. all of the above

2. in contractual VMS, the parties are bound by contracts. in an administrative VMS, the "glue" that binds the successive stages of production and distribution is what?
a. informal "handshake" agreements
b. relative weakness of all parties
c. "a wink and a nod"
d. the out sized position of one party

Answer 1

1. Option 'b' is the answer.

Explanation: A hook is a way of presenting your news or story that will stimulate interest from your chosen media audience.

July 4th parade is a big event where you are a sponsor, but one of many. So it might not get the focus on you.

A new downtown mall comes close to be a nice hook. But there are other malls already existing in the town. And the focus is not solely on you.

"A returning vet opens a bike shop" seems to have grab the attention. People will be genuinely interested in knowing more about the story of a returning vet, and how he is gonna do the new business.

2. Option 'd' is the answer.

Explanation: In an administrative VMS, the "glue" that binds the successive stages of production and distribution is the out sized position of one party. For example, massive retail chain stores, such as Walmart, often preside over administered VMS. Most smaller business cannot exert the necessary influence to run such a system but may find it necessary to deal with a wholesaler or producer that operates under such a system.