Question

45) Which of the following is a component of the AIDA formula that aims to hook people to the press release?

Group of answer choices

Action

Desire

Interest

Attitude

46) _____ refers to a method of selling in which catalogs, brochures, letters, videos, and other pieces of marketing materials are shipped straight to customers from which they can mail, call, or e-mail an order.

Group of answer choices

Guerilla marketing

Direct sales

Contract manufacturing

Direct mail

47) A(n) _____ refers to the practice of purchasing and accepting delivery of inventory only after it has been sold to the final customer.

Group of answer choices

just-in-time inventory

macro inventory

micro inventory

in-process inventory

48) Putting two or more of the same or different products or services together and selling for a price somewhat under the products' individual prices is _________.

Group of answer choices

partitioned pricing

product line pricing

bundling

prestige pricing

Answer 1

45. Interest is the component of the AIDA formula which grabs attention of the customers to press release.

Option C is right.

46 This method of mailing videos, messages etc, is called direct mail, to which a custoemr may respond. OPtion D is right

47 Just in time inventory refers to the practice of purchasing and accepting delivery of inventory only after it has been sold to the final customer. Option A is right,

48 Putting two or more of the same or different products or services together and selling for a price somewhat under the products' individual prices is called bundling.

Option C is right.