Question

What value does Facebook play in the PR world and is it good or bad?

Answer 1

Public relations (PR) is about relationship building, and Facebook is an ideal medium for when used and applied correctly. Relationships are supposed to be beneficial mutually, thus the Facebook strategy approach with an eye to what you can do for the individuals who like your page. Facebook plays a significant role in connecting people and developing relationships, not only with crucial journalists and influencers covering the company's sector, however provides also great opportunity to establish customer service by answering questions, gathering input, and listening to their feedback. Facebook is free; and gives a platform to post special offers, promote the business, and build relationships with the media as well as the customers. The social networking Web site allows users to create personal profiles with information such as their educational background, hometowns, work, favourite things, and religious affiliation. It uses that power to assist other companies target very specific audiences with personalized messages. The website has created the platform where customer can discuss the product and vendor also grabs opportunity to spread its brand awareness.