In: Accounting
Answer :
Within all organizations, various people will need different information from the management accounting systems. Since managerial accounting does not need to follow GAAP and the information prepared is only for internal use, the same information can be manipulated in a variety of ways to help managers to save money, manage costs, price products and make a company more profitable.
Various strategies can be implemented by different companies as well. Not all companies are looking at making the cheapest product at the lowest cost! Some are looking at ways to make a premium product with a very targeted market. The strategies used by these companies will be different. However a company culture is developed and how strategies are planned, they all start at the top of a company. Leadership style trickles down through the organization and can be seen at all levels.
Need of Accounting Knowledge for Marketing Department Managers :
The managers in the marketing area, need to have an understanding of managerial accounting concepts. Some of the tasks they will use the information for include:
Planning
Controlling
Making Decisions