Question

In term of Digital marketing, What is Zara doing well and not doing well?

Answer 1

So first of all we need to understand the meaning of Digital Marketing :

Digital marketing : Digital marketing is some where related to marketing but it is different component of marketing, in this organizations use online sources, social media, internet, digital media plateform to promote their products or to sell their goods and services we can say.

Zara is leading brand and here are some well points that Zara is doing in Digital Marketing.

Overall social media presence :

We can find Zara in every social media source it can be facebook, youtube, Instagtam, Social media,Linkedin, Pinterest.

if we took you in more deeper we can see in 2017, Zara added more than one million followers, made it one of the best fashion retail brand.

Twitter: on Twitter Zara has added 1.3 millions followers, this page increased with 6.5% fans on instagram.

Instagram : Zara is providing their visuals perfectly on instagram and Zara has 24.3 millions of followers and increasing day by day.

You tube: Zara added more than 10K subscribers recently and they are regularly uploading videos on it.

Second thing we can found well in terms of digital marketing is Zara's contents are consistent.

In Digital market consistency is most important and Zara is doing a good jon in this feature and having a good consistency in market.

Customer relationship : Customer relationship is one to one sessions that every customer can do with experts or help center of a organization and Zara'a digital customer relationship status is also well furnished and every one can reach digitaly.

Focus on mobile : Zara us focusing on mobile as we can read above they are on every social media site and 4.78 Billion people world wide will be connecting to mobile and social media sites in 2020.

Their contents are having authority and autheicity which is a good thing for digital marketing.

So these were some points which are good and now we will talk about some of points which should be more good or we can say which are not so well.

So as we all know Zara is fast fashion industry and in fashion industry constent changes are expected so as per their changes their content and their point of showing should be also change as in many of content we can see there is same thing they are using digitally which is some where not being good as a marketing prospective.

Live and Audio : In Digital marketing their should be a good communication between customers and sellers so Zara can use Live and Audio option for digital marketing which is we are not able to see in Zara. they should have to do live sessions for branding and to anounce new arrivals and they should use audio as well as in this.

Deep understanding : in digital marketing their should be deep understanding with customers it would be a good idea for companies and as we are missing this thing somewhere in Zara. no digital marketing will work if you don't have clear understanding who buy product, why buy and all the things.

Video marketing : Zara should have to work on video marketing, as we all know in fashion industry the much customers will see attractive things the more they will go for that and video marketing digitally is very huge fan base and Zara should have to do more video marketing in order to grow and not only on social media they can make short videos fot TV also.