Question

There's some biology, psychology, and business knowledge all baked into this talk by Simon Sinek. The difference between a good marketing manager and a mediocre one is the ability to identify insights into what motivates consumers. How does this help you find insights for your respective businesses? Give some examples, if you can. You do not have to share your business name or where you work. If you aren't employed, you can provide examples of other places where you see the golden circle at work.

Answer 1

It is true that a difference that exists between a mediocre and a good marketing manager is that how effectively the manager is able identify the information and data of what motivates the consumers.

For example as we all know the markets are divided into various segments and every segment has its own distinctive features making the market segment stand different than other segments. Now a good markering manager would obviously be aware about how different market segments would have different data variables and react accordingly from one another. Like If Nike is targeting the market, the division is made on the basis or demographic criteria. It means the men's segment would be different and have different requirements for data, the women segment would be different and have different requirement for data etc. This would create a marketing manager both effective an efficient at the same time as he is able to recognise what data is prevailing in the market, how the data could be divided and thus how the company should be able to segment and target the same market to reach the customers and market the products and services accordingly to be an effective and growing company as per the understanding and insights of customer data.