In: Economics
Why and/or why not are planning and strategy both similar and different and do you believe that good strategy coupled with good execution equals good management?
Planning ans stratigy is often used interchangeably however there lies a small yet important difference between them.
Planning is thinking before acting. It includes how a goal is to be achieved. It includes forcasting,budgeting, framing policies and also stratigizing certain elements. So planning is a wider concept.
Both planning and stratigies work together to achieve a common goal. Stratigy is basically a comprehensive plan,relating to choosing what to be done out of the available alternatives.
However planning and stratigy differs in certain aspect.
1.For example: planning is made by top level decision makers like CEOs , CFOs etc , while stratigy is done by all the levels of organisation.
2.Planning is all about doing things right , whereas stratigy is about doing the right thing.
3. Planning is a road map of how the goal is to be achieved, whereas which path is to be choosen is a part of stratigy. For example- to increase sales new variety of products is to be launched - is a plan, but which kinds of products is to be launched - is a stratigy.
A plan and a stratigy are just mere what and how thibgs are to be done. However the outcome/goal fulfillment is totally depended upon execution. Mere planning will give no outcome if it is not implemented. A good management tries to build a good plan and a stratigy considering the welfare of all the sections of the society and also tries to execute the plan in the best possible way. Definately a good planning with stratigy coupled with proper execution will lead to great result.