Question

Select three (3) of the five questions to answer. You must type your answers and your responses to each question should be no more than 500 words per question (1,500 total). Reference/cite the content in the relevant modules to support your answers/argument - no external sources or group work.

1. Protest movements can have an illusion of victory. Sometimes they maintain a state of balance between opposing forces or actions, an equilibrium (i.e., gained something here, but lost something there). Use examples to either agree or disagree with this claim that the demise of protest movements can lead to the return of the status quo. (From Module 1: Origins of Social Movements (SM) & The Structuring of a Protest (PPM).

2. Identify and describe the six (6) preconditions necessary for collective behavior to occur according to Neil Smelser’s Value Added Theory (From Module 2: Theories of Social Movements and Collective Action (SM).

3. Summarize how superbrands control public life via consumer capitalism with reference to Naomi Klein’s No Logo (From Module 3: Issues in the Study of Social Movements and Collective Action (SM).

4. The New Deal served both as a “successful” solution to the Great Depression and a lesser concession to what the American public wanted. With that said, identify some of the ways the New Deal and its programs/agencies transformed the 1930s (From Module 4: The Unemployed Workers’ Movement (PPM).

5. Workers were waiting for unions, “pounding on their doors” long before unions were ready for them. Give examples of how people mobilized insurgency, not organizations (From Module 5: The Industrial Workers’ Movement (PPM).

Answer 1

How super brands controll public life via consumer capitalism with reference to Naomi Klein's No Logo?

Ans- In today's global era , marketing and advertisement have cuptured all affairs of human life, comming to consumerism, either it could be a small shampoo pouch or mercedes, brand is playing very important role for capitalism.

With refrence to Naomi Klein -Nike isn't a running shoes company, it is about the idea of transcendence through sports, take other branding example starbuck which is just not a coffee shop chain, its about idea of community. these all are few examples of magic of branding.

It seems like anti globalization movement however from reformist point of veiw its anticorporate and from radical point of veiw it is anticapital.

This branding play crucial role even in politics, for instance- bush was to his country what new coke was to coca cola, what cyanide in the bottless had been to tylenol..,

It doesn't matter which brand logo sticker are on the bottle , the important thing is what is inside. we have to see the world nakedly through our eyes to know reality.