Question

what is Microsoft Corporation marketplace strategy, Competitive Technology Regulatory and operating Characteristics.

Answer 1

Microsoft's marketplace strategy:

1. Broad Differentiation: for competitive advantage, the Company sells unique (in terms of features) products to a wide number and variety of customers like organizations, households and individuals.

2. Market Penetration: Main growth strategy to increase its market share in different market segments, by using the above mentioned broad differentiation strategy.

Competitive: The Company gains its competitive edge by the following factors: intellectual property, network effect, economies of scale etc.

Technology: Microsoft is well established in the global market as a tech giant and one of the main reasons of its successful journey till now is its broad differentiation strategy.

Regulatory: As a part of data security laws compliance, Microsoft releases its biannual digital trust reports consisting of the U.S. National Security Orders Report, Law Enforcement Requests Report etc. The Company believes in maintaining utmost transparency and thereby upholding trust of the various stakeholders.

Operating: Microsoft has to constantly keep adapting their systems and applications to stay abreast with any potential challenge or data security threat they might face in future. Also, the data stored by each company is so huge in quantity that it is a challenge to store the same and preserve it. This is also kept in mind by the Compaby while devising characteristics of the new versions of Windows and other applications.