what pricing strategy does Cameco corporation use to price its product in marketplace. does the company...

what pricing strategy does Cameco corporation use to price its product in marketplace. does the company has secondary pricing strategy.

Expert Solution

Cameco Corporation adopts Competitive based pricing strategy for its priducts at marketplace.

It doesn't adopt secondary pricing strategy.

Explanation-----

Cameco corp.is a dominant nuclear energy company which produces uranium fuel and generates clean electricity.

The company sells its products under 5 categories ( product lines) with differentiated features.

The company uses Competition based pricing strategy under which the price of product is determined on the basis of price quoted by competitor.

The company quoted its price a bit higher than that of competitor.

For products with premium quality features ,it maintains base price plus added price of accessories.

Sometimes it adopts product bundling strategy where products are bundled together .

# It does not adopt secondary pricing strategy as secondary pricing strategy is to determine price as per the free play of market forces of demand and supply but in respect of Cameco corp,the company quotes price as per Competitive price.,that is it uses primary pricing strategy.

Rahul Sunny answered 7 months ago

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