Question

“I know headquarters wants us to add that new product line,” said Dell Havasi, manager of Billings Company’s Office Products Division. “But I want to see the numbers before I make any move. Our division’s return on investment (ROI) has led the company for three years, and I don’t want any letdown.”

Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the divisional managers who have the highest ROIs. Operating results for the company’s Office Products Division for the most recent year are given below:

Sales $ 22,045,000

Variable expenses 13,882,000

Contribution margin 8,163,000

Fixed expenses 6,070,000

Net operating income $ 2,093,000

Divisional operating assets $ 5,500,000

The company had an overall return on investment (ROI) of 16.00% last year (considering all divisions). The Office Products Division has an opportunity to add a new product line that would require an additional investment in operating assets of $2,501,500. The cost and revenue characteristics of the new product line per year would be:

Sales $ 9,500,000

Variable expenses 65% of sales

Fixed expenses $2,574,100

Required:  

1. Compute the Office Products Division’s ROI for the most recent year; also compute the ROI as it would appear if the new product line is added. (Round the "Margin", "Turnover" and "ROI" answers to 2 decimal places.)

2. If you were in Dell Havasi’s position, would you accept or reject the new product line?

n/r incorrect

3. Why do you suppose headquarters is anxious for the Office Products Division to add the new product line?

n/r incorrect

4. Suppose that the company’s minimum required rate of return on operating assets is 13.00% and that performance is evaluated using residual income.

a. Compute the Office Products Division’s residual income for the most recent year; also compute the residual income as it would appear if the new product line is added.

b. Under these circumstances, if you were in Dell Havasi’s position, would you accept or reject the new product line?

Answer 1

income on new line
contribution (9,500,000*35%)=					3,325,000
less Fixed expense					-2,574,100
Net operating income					750900
1,2&3)				present	new line	total
	Sales			22,045,000	9,500,000	31,545,000
	Net operating income			2,093,000	750,900	2,843,900
	operating assets			5,500,000	2,501,500	8,001,500
	margin			9.49%	7.90%	9.02%
	turnover			4.01	3.80	3.94
	ROI			38.05%	30.02%	35.54%
	where margin = net operating income/sales
	turnover = sale/average operating assets
	ROI = margin *turnover
4)	Reject
5)	Addint the new product line would improve overall ROI
6)	Residual income = net operating income -(average assets *min rate or return)
				present	new line	total
	operating assets			5,500,000	2,501,500	8,001,500
	minimum required return			13%	13%	13%
	min net opeerating income			715000	325195	1040195
	actual net operating income			2,093,000	750,900	2,843,900
	min net operating income			715000	325195	1040195
	residual income			1,378,000	425,705	1,803,705
b)	Accept