In: Statistics and Probability
A national retailer has completed an internal survey on its social media strategy. The key question in the survey is whether the stores managers think that the recently-launched social media strategy is effective. The following is the output of a statistical analysis of the data:
| 
 Social Media Strategy is effective  | 
||
| 
 Store Managers  | 
 No  | 
 Yes  | 
| 
 West Region  | 
 15  | 
 35  | 
| 
 Central Region  | 
 10  | 
 28  | 
| 
 East Region  | 
 45  | 
 50  | 
Based on this output, can the retailer conclude that the opinion of the store managers on the whether the recently-launched social media strategy is effective is dependent on which region they belong to? Use a chi square test and a level of significance of 0.05. (4 points)
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