Question

Part 1 - Warby Parker started its business selling eyewear on line only, even though the majority of glasses (to include sunglasses) in the country are sold through bricks-and-mortar. What are the advantages of this? What are the disadvantages? Would you buy/have you ever bought eyewear on line? Would the Warby Parker home-try-on option appeal to you? Please share your experience/thoughts.

Part 2 - What do you look for when purchasing fashion eye wear and how important is the brand name (logo) in your purchase decision?

Part 3 - Warby Parker, an eye-wear company , is the "latest brand to use augmented-reality technology in a way that actually might make the lives of its customers easier." Would this approach make you more or less comfortable in your on line eye-wear purchase?

Part 4 - What other parts of the fashion industry should/could capitalize on this technology? Please explain.

Answer 1

Part 1. ) Advantage of buying sunglasses online :-

1.) By selling the sunglasses online, it would be accessible to all the audience across the globe.

2.) Online store are more convenient because people can easily purchase the product by staying at one place in their comfort zone.

3.) You could easily find the discounted products and can choose from wide range of varieties.

Disadvantages of buying sunglasses online :-

1.) If a person is unsure about the frame and fit then it could be a disadvantage for them.

2 ) It disables negotiation which could be done in the offline dtore.

3.) You cannot know the quality of the product and that might get to be a shock for you.

Ofcourse, I would prefer buying glasses online when i am sure about the frame size and fit that would look good on me and also there would alot of varieties to choose from.

Home try on option is appealing because if a person is unsure about the product, this will help the customer to try on the glasses and be fully sure before purchasing so that there is no regret after making purchases.

Part 2.) While purchasing a fashion eyeglasses, the first thing that i look for is whether the sunglass will complement my facial shape or not. Next thing that i do is to check the quality of the glass whether it is durable or not because quality investment is always better.

Brand name is important for me as it ensures quality but not fully because if a low price is brand is offering equal quality product, then definitely i would go for the cheaper one.

Part 3.) This approach is comfortable because wecan get the product just by ordering from our home at our comfort zone and if the product ensures quality then ofcourse this approach is great.

Part 4.) There are variety of other fashion industry that could capitalize online :-

a) Apparel store : People would love to buy clothes online as there would be lot of variety to choose from and can easily choose the clothes according to their price range as well.

b.) Shoes store : People would buy shoes online 9f they are confident about their shoe size. With proper guidance about the size and quality, the store could go a long way.