Question

YOU HAVE BEEN APPOINTED THE GENERAL MANAGER OF FRUIT PROCESSING COMPANY.

STATE AND ELABORATE WHAT DECISION YOU WILL MAKE REGARDING

1. MARKETING
2. PRODUCTION
3. FINANCIAL
4. STRATEGIC AND FINANCIAL

SO AS TO ENABLE THE FIRM ACHIEVE OPTIMUM ULTIZATION OF ITS CAPITAL AND RESOURCES

Answer 1

I will be taking various decisions in order to expand the market for the food processing company when it comes to taking decisions regarding various perspective as follows-

1. Marketing decisions-these decisions would include promotion strategies which will spreading the product to the target customer base and making the customer motivated to buy the products of the company by offering of the products through known celebrity. I would also look for incorporation of promotional strategies via social media.

2. Production decision-I would like to obtain the product from the farmers and procure them without the use of the intermediary so that I will be able to solve the problem of excess cost related to intermediaries and it will also help in better management of inventory as it will lead to just in time management of inventors

3. Financial- I will be using various kinds of methods in order to capitalise profits of the company by using net present value and internal rate of return along with payback period method which will help in incorporation of all the factors which are risk weighted to the overall cost of capital and compare it with the return on the investment in order to invest in to only those projects which will the maximize rate of return

4. Strategic and financial decision making would be to have a pricing strategy in order to target to a larger customer base and since the food and beverage industry is highly competitive in nature, so I will be looking at a price reduction in my products and offering of some discounting techniques so that there would be more sales and increase in the profits in overall company