Question

State the capabilities of Virgin Group Ltd. that makes them one of the biggest successful brand in the world.

Answer 1

Ans

Below mentioned are the capabilities of Virgin Group Ltd that makes them one of the biggest successful brand in the world are:

1. Diversified Group.

Virgin Group Ltd due to the capability of diversifying its activities ,has more than 200 privately held companies. It diversified activities include Virgin Atlantic Airways, Virgin Mobile, Virgin Holidays, Virgin Rail, Virgin Retail Group which operate numerous Virgin Megastores for videos, music CD's and computer games, Virgin Direct for financial services.

2. Identification of Opportunities.

Virgin Group Ltd had the capability of identifying the opportunities from the environment. As Virgin Ltd was the first company to take the advantage of change in law that allowed people to sell records at discounted price by starting mail order record company.

3. Innovation.

Virgin Group Ltd due to his capability of providing innovative product and services has converted himself in to a big brand. As Virgin Atlantic was the first company involved in entertainment of passengers through videos, live performances from musicians. It always aim for customer satisfaction at low cost.

4 Management Style.

Virgin Group Ltd capability of unsual management style offered him great success. Company breaked the traditional suit and operated in new style by providing autonomy and authority to managers in projects that they were working in, offered high value incentive based on people's performance , relied on technologies like fax machines , telephones for communicating with managers.