Question

Explain briefly about Virgin Group Ltd. sales performance in recent years. For example how much profit they get in a year, launching of new product/services, new branch of business. No need to look for their annual report.

Answer 1

Virgin group performance has been on a continuous upside as this companies operating in 200 branches in 30 countries and revenues are almost exceeding 19 billion euros with approximately employees number increasing up to 50,000 and it has almost reported a profit of increase of around 80% from previous years and this is expected to go outside.

The sales data is reflective of the pricing strategy which is employed by the virgin group and which is high sensitivity to demand and affordability of the customer and it is important to note that the customers are expanding their money if level of satisfaction is higher in Britain and specially virgin are catering to customers who are wanting quality service and they have high margins and they also have competitive products and services and they are trying to segment the utilisation of various groups of customers and they are also providing leadership in various markets so it is providing them with an edge in overall profit expansion.

In this year, after the emergence of the coronavirus, the profits has gone down due to lack of performance of airline industry & due to shutdown, the profits of this company has shrunk as well.

But, The growth trajectory of this company is highly astonishing and it is expected to be a leader in many markets due to its effective pricing strategy and market segmentation.