Question

Blog Activity

• Identify the major themes presented in the reading
• Apply knowledge gained from the article to project on your development as a marketing professional

1. In this activity, you are expected to write a thoughtful response of at least 250 words incorporating the following two questions:
   1. In what ways is the material covered in this article relevant to the principles of marketing?
   2. In what ways can you utilize the ideas and tools covered in this reading in your development as a marketing professional?
2. Your responses should rely on specific citations from:
   1. the reading
   2. meaningful trends you have observed and identified

Here's the link to the short reading : https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#25044cf813d5

Answer 1

This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of digital communication tools, has encouraged businesses to change the way of communicating the product. Digital Marketing communications strategy is a strategy of using digital communication media. The purpose of the undertaken study is to examine the effectiveness of online digital media advertising and also about emerging media options used for marketing. This paper mainly studies the development history of digital marketing and existing significance including the difference and contact between digital marketing and traditional advertising and also the relationship between digital marketing and the Internet industry. This paper helps small businesses such as start-ups to successfully adopt and implement digital marketing as a strategy in their business plan and to recognize the usefulness of digital marketing in the competitive market.

1. The basis of your digital marketing strategy is your business. Understanding your business opportunities will inform how marketing fits into your overall strategy. We will meet with you and other stakeholders to learn all about your business, what kinds of leads you are interested in receiving, and your overall goals for digital marketing.

2. The most important element of your digital marketing strategy is your target persona, or your ideal buyer. You can scream how you think your product or service is valuable from the rooftops, but if you’re not telling the right person why it’s valuable to them, they won’t buy from you.

   Based on research, will help you identify and understand your ideal buyer, where they search for information, and how they speak about your products, services, and industry online. This will uncover how we can reach them online and will help deliver content that will turn their interest into a sale.

3. Using VR marketing, your business can expand the promotion campaigns beyond TV and magazine ads and billboards.With virtual reality, you can immerse users in the world created by your brand with your product showcased most advantageously.If we add here the custom VR content made for particular industries, businesses, or educational institutions, we will see that virtual reality is slowly but surely taking a firm hold in all areas of the economy.

4. To ensure the best results with your personalized marketing efforts, you’ll want to collect data from as may sources as possible. Social media is an excellent source of audience data on both a broad and individual level, as is direct email marketing. You’ll also need to ensure that any personal data collected is securely stored and cannot be accessed by unauthorized persons to protect your prospects’ and customers’ sensitive personal information.

5. Marketing analytics tools help marketers measure and manage marketing performance. The goal is to maximize the effectiveness of marketing activities and justify the investment. In other words, marketing analytics tools help marketing teams both improve their efforts and prove their worth.

   Marketing analytics tools can gather data from all channels in the marketing mix, and report on them together. They allow marketers to create reports without relying on data scientists, as well as perform competitive analysis and track campaign success.

   Businesses use marketing analytics tools and the dashboards they provide to address the three key areas of marketing performance management: optimization, attribution, and justification.

Think about it. When you ask Siri, Alexa, or your Google Home for an answer, you want an actual answer and not “here are some things I found on the internet” (as Siri commonly responds).

What this means for marketers is, as search engines get better at delivering answers directly on the SERPs, there is an increasing likelihood that if we continue to operate using our existing playbook, we will see organic website traffic decrease. If, on the other hand, we optimize our content for position zero, we stand to benefit greatly from being able to deliver the first result that users see on the SERPs (or, in the case of screenless search devices such as Alexa and Google Home, the only result).

in my opinion Social media marketing represents an amazing vehicle for increasing brand exposure. At the same time, social media provides brands with an opportunity to bolster customer service and several other facets of business. Most importantly, when social media marketing is done properly, it’s a relatively inexpensive way for brands to engage consumers.