In: Economics
How would issues like time poverty, responsiveness, technology, and changing expectations create challenges for recruiting, training, and retaining volunteers?
Volunteers can play a very important role in an organization.
Putting effort into recruiting and retaining volunteers can have
great benefits to the organization in terms of volunteer
productivity and commitment. The shortage of volunteers today, even
makes more important for an organization to be sensitive to the
needs of its volunteers.
Research studies across the county shows that individuals
repeatedly identify a "lack of time". It considered to be the
number one barrier or obstacle to volunteering. Respondents say I
am too busy, or I have too little time, or I cannot make a long
term commitment. This phenomenon is termed as "time
poverty." People today feel increasing pressures and
demands for their time. Volunteer groups and associations
complaining because of the lack of people willing to assume
leadership roles. Organizations find it easy to recruit volunteers
for special events, but difficult to draw those same volunteers
into ongoing positions.
Responsiveness: Volunteers want immediate access
to resources, information, and people. They expects the answers
will supply them promptly. They want easy, quick ways for training;
they expect instant access to you and, they expect you to keep them
well informed of all the happening. A monthly newsletter may no
longer be sufficient. The challenge is to find ways to communicate
information and resources quickly and equitably to all
volunteers.
Technology: It certainly caused the challenge of
responsiveness. It introduced us to the whole new ways of work and
has also created even larger gaps between those who have the
technology and those who do not have it. We are challenged to
engage technology to help us change how we are doing business.
Examples: Social Media, websites, video conferencing, etc. We have
to use multiple formats to engage with today’s volunteers.
Changing Expectations: Volunteers and association
members have changing expectations from the volunteer service.
Example: The younger generation wants the freedom to try new things
in new ways. They are technologically literate and prefer to use
technology. Each generation has the differing expectations of
volunteer service and the challenge for us is to bring these
diverse generations together into a single organization through
multiple options and opportunities. Spend time to understand the
unique needs and styles of our volunteers and constituents and
create a way for each to receive personal satisfaction and
reward.